Message Test: Clear + Concise + Compelling + Consistent

4P Framework

Provocation:  Statistic + Meaning

STAT: Right now over 90% of solo and solopreneurs have a business model that will never generate the money they want.

MEANING: That means if you continue to work with the model you have, you will continue to struggle with the money you’re making.

Problem + Pain:  Root Cause + Emotional Pain [What]

The frustrating part is you know a change is needed, but are not sure how to do it without losing your business.

Process + Pleasure: Phases + Emotional Pleasure [How]

I solve this through a four-phased process broken into bite-sized chunks so you continue to serve your current clients while we position you in a model that quickly acquires the quality and quantity of new clients you need to ascend those clients to the revenues you want.

Purpose + Personal:  Reason for Acting Now + Reasons for Choosing You [Why]

The truth is you can’t outwork this problem.  Hours, Deliverables, and Projects will keep you from making real money.  The answer is building a new model that allows you to get paid more per client based on performance. That is the only way to constantly increase your earnings without adding to your workload.

Resources: 4P Email Template + 4P Collateral + Website Home Page + LinkedIn Profile

When they ask, here is what you say:

Q: Can you tell me more about WHAT you do?

A: We focus on four major goals together: growth, profitability, scalability, and risk management…

1. Growth typically revolves around increasing your RMR which means we are implementing ways that quickly land new clients and get them to spend more money with you.
2. Profitability involves improving your operating profit margin, which means we’re going to find strategies that will allow you to increase your revenue without increasing costs.
3. Scalability involves improving your operations so that you maximize the revenue of each client slot.
4. And risk management means we add in layers of additional revenue channels to protect your portfolio against loss events.

Resources: What Email Template + What Collateral + Website Home Page + LinkedIn Profile