Getting to Checkmate: My goal for your company

To create an offer capable of generating $50k in recurring monthly revenue, with 60-80% profit margins, and 12-15 clients who can be managed in under 30 hours per week.

Tactics: My strategy for your company

1. Marketing: Objective - 20 New Leads
2. Business Development: Objective - 10 Opportunities, 5 Deliberators
3. Sales: Objective - 12-15 Clients
4. Operations: Objective - “Ascend” your Clients (OR 12 Sources)

Gameplay: My plan for your company

1. Design - In phase I we will design a go-to-market strategy
2. Deploy - In phase II we will implement the strategy and initiate your CRM
3. Refine - In Phase III we will make incremental changes to refine your solution
4. Multiply - In Phase IV we will look at how to best multiply your efforts to scale

The Rules: What we need to agree on to make this work

1. Viable Audience: Accessible + Sustainable
2. Valuable Solution: Value = Promise + Process
3. Vertical Retainer: Ascending Contracts