Umbrella Audience

• What size and type of businesses, industry, do you serve best?
  • Pick professional services or trades.

Target Audience

• From your umbrella above, what are the best clients for you? In other words, what are the specific sectors you target?
  • Pro Services: Consulting, Accounting, Bookkeeping, Finance, Marketing, Business Development, Sales, HR, Staffing, Recruiting, Operations, Administration, Virtual Assistance, Legal, Insurance, Benefits, IT
  • Trades: General Contracting, Concrete/Masonry, Electrical/Lighting, Mechanical/HVAC, Fire/Life Safety, Security, Plumbing, Roofing, Landscaping/Earthworks, Restoration/Cleaning/Removal

💬 Who Messaging

Formula: Umbrella+Direct Instruction

I work with several types of businesses

• The majority fall into the professional services industry and normally providing outsourced services like accounting, marketing, HR, staffing/recruiting, legal, insurance, finance, or IT.
• But right now I’m really focused on the [outsourced marketing space.] If you could connect me with someone running a small digital marketing agency that would be an excellent connection.

🛠️ Homework:

1. Write out the messaging for who