NEW TEMPLATE: Name > Frame > Claim > The Problem

Framing the&nbsp;Problem: &nbsp;When you frame the&nbsp;problem, you create a demarcation point in thinking by setting the context for the&nbsp;problem. This forces people to consider why this specific idea matters. And why it demands urgent attention.
Naming the&nbsp;Problem: &nbsp;When you&nbsp;name&nbsp;the&nbsp;problem, you choose a distinctive and sticky label that immediately captures its essence. This makes it easily identifiable and memorable, altering how people see and talk about the&nbsp;problem.
Claiming the&nbsp;Problem: &nbsp;When you claim the&nbsp;problem, become the solution. This stakes your claim by showing the world your unique approach and category POV, making it clear why your solution is the one and only solution for that specific&nbsp;problem.

✅ Task 1: What

She who names, frames, and claims the problem wins.

This isn't just some marketing gimmick—it's the core of creating and dominating new categories.

Framing the Problem: When you frame the problem, you create a demarcation point in thinking by setting the context for the problem. This forces people to consider why this specific idea matters. And why it demands urgent attention.
Naming the Problem: When you name the problem, you choose a distinctive and sticky label that immediately captures its essence. This makes it easily identifiable and memorable, altering how people see and talk about the problem.
Claiming the Problem: When you claim the problem, become the solution. This stakes your claim by showing the world your unique approach and category POV, making it clear why your solution is the one and only solution for that specific problem.

He who owns the problem, becomes the solution.