✅ Task 1: What

Core Competency

What are you best at?

Solution

• How do you help people who are struggling? In other words, those who need your help right now.
• How do you help people who are stuck? In other words, those who need your help, not necessarily right now, but do need your assistance to expand or scale beyond their current level.

Measurables

• For those struggling, is it growth, profitability, scalability, or risk management that is the primary concern?
  • What is the KPI(s) that you will use to measure progress in this area?
• For those stuck, is it growth, profitability, scalability, or risk management that is the primary concern?
  • What is the KPI(s) that you will use to measure progress in this area?

💬 What Messaging

Formula: 2+Compliment+But

I help solve two primary challenges:

• The first is when a business is very good at what they do, but struggling to get the customers or revenue to hit their growth goals.
• The second is when a business has successfully experienced growth, but is stuck where they are and needs help expanding or scaling to the next level.

✅ Task 2: Who

Umbrella Audience

• What size and type of businesses, industry, do you serve best?
  • Pick professional services or trades.

Target Audience

• From your umbrella above, what are the best clients for you? In other words, what are the specific sectors you target?
  • Pro Services: Consulting, Accounting, Bookkeeping, Finance, Marketing, Business Development, Sales, HR, Staffing, Recruiting, Operations, Administration, Virtual Assistance, Legal, Insurance, Benefits, IT
  • Trades: General Contracting, Concrete/Masonry, Electrical/Lighting, Mechanical/HVAC, Fire/Life Safety, Security, Plumbing, Roofing, Landscaping/Earthworks, Restoration/Cleaning/Removal

💬 Who Messaging