The “Why” Exercise

Purpose: The purpose of this exercise is to answer the question “Why should you work with me instead of someone else.”

Overview: To get complete commitment from all involved, everyone must understand why this way is best.  There are 4 categories that must be addressed for a comprehensive perspective of methodology:

1. Growth - why is this way going to help us grow better than others?
2. Profit - why is this way going to help us profit better than others?
3. Scale - why is this way going to help us scale better than others?
4. Risk Management - why is this way going to help us manage risk better than others?

Instructions: In this exercise, start listing all of the reasons why your methodology/solution is different/unique and best suited for your prospects/clients in each general area.  As a note, this exercise is intended for idea generation only and encourages you to simply put any idea from your mind onto the list and requires no particular order.

Please complete the exercise below:

Growth

Profitability